Visual identity for Uitfeest Festival in Utrecht, 2013

Uitfeest is a yearly event from the series of Culturele Zondagen (Cultural Sundays) in Utrecht. This visual identity was designed to last three years – for the following editions the geometric shapes would be reorganised in another flexible pattern, and the colour palette would change. In fact the concept is used until now and it became the festival's signature.
In printed materials a fluorescent pink Pantone was used. Shapes from the pattern appeared in different scale on the stage, thorough the city and in various prints. I worked on this project during and internship at Studio Vrijdag in Utrecht. The printed materials and decorations were designed and produced by Studio Vrijdag, during and after I completed the internship.


Designed in collaboration with and during my internship at Studio Vrijdag.

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